Make the name your own.
Choose how your brand sounds and what it stands for in Chinese, before customers, distributors, or competitors choose for you.
CHINESE BRAND NAMING & PROTECTIONMake your brand
Make your brand
at home in China.
Generate Chinese brand names with meaning. Explore local trademark groups and filing costs, then build your protection plan before someone else defines your identity.
- Sound + meaning
- China-specific planning
- Built by China Trademark Agent
YOUR BRANDAuraNova → 奥诺雅
Skincare & wellness · Refined · Natural
奥诺雅Ào Nuò Yǎ · Sound + meaning
✓奥Depth
诺Promise
雅Elegance
Next stepReview the name. Map your protection. →
✓
More than a translationA Chinese identity for your brand
One brand. A clear path into China.01 Create a name→02 Review naming risks→03 Plan your protection
01 / THE NAMING STUDIO
AI Chinese name generatorLet’s find your Chinese name.
YOUR CHINESE BRAND STARTS HERE
Four naming directionsExplore your Chinese brand identity.
Explore the balance between how a name sounds, what it means, and how it feels.
A Chinese name with a reason behind it.
Tell us your brand, products and personality. Get four directions with pinyin, character meanings and naming rationale.
Compare sound-led, meaning-led and hybrid ideas, then send your favorites for professional review.
Make the next decision with better information.
Review the name, define your products and see the filing scope before you request a written quotation.
NAME REVIEW
Chinese Trademark Name Risk Review & AI Checklist
Review descriptive wording, generic terms, misleading claims and sensitive references with AI triage and a checklist. No earlier-mark similarity search.
Explore →CLASSIFICATION TOOLChina Trademark Classes & Similar Groups Search
Search 32,668 bilingual goods and services across 45 Nice classes and 495 China similarity groups. Select items and estimate your filing budget.
Explore →FILING BUDGETChina Trademark Filing Cost & Budget Calculator
Calculate a China trademark filing estimate from selected goods, class counts and separately filed marks. See included items and additional-item charges.
Explore →THE LOCAL NAME MATTERSDon’t leave your Chinese
Don’t leave your Chinese
identity to chance.
A translation is a language decision.
A Chinese brand name is a brand decision.
Look beyond the Latin wordmark.
Consider your Chinese characters, pronunciation, and products together when planning protection.
Turn a shortlist into a strategy.
Creative naming, examination-rule review, and earlier-rights searching each contribute a different part of the decision.
Choose the name before the market chooses for you.
Your customers, distributors and social channels may use a Chinese name even when your packaging starts in English. Naming and protection belong in the same launch plan.
A name customers can say
Compare pronunciation, meaning and personality. A literal translation may miss the sound or story that makes the original brand recognizable.
Compare naming methods →A scope built around your goods
Use the bilingual catalogue to identify actual products and similar groups, rather than relying on a broad class heading.
Search 32,668 catalogue items →A professional next step
Take your shortlist and selected goods to a human review. Agree the search and filing scope before authorizing work.
Prepare your review request →Three cases. Three different planning questions.
JORDAN / 乔丹
What name does China know you by?
A Supreme People's Court case examined prior personal-name rights associated with the Chinese name.
Read the case lesson →APPLE / iPADWho owns the rights in this territory?
A USD 60 million settlement illustrates why ownership and territorial checks matter in an acquisition.
Read the case lesson →NEW BALANCE / 新百伦Has the local name been reviewed?
A Chinese marketing name created an infringement issue distinct from the English brand identity.
Read the case lesson →Historical cases, with sources on the case page. These are not claims about our own client work.
A clearer brief. A useful conversation.
Professional agency services are provided by Zhongdu International Intellectual Property Agency Co., Ltd. Tools help you prepare; searches, advice and filings are scoped with the agency.
Meet the service & inspect credentials →PROTECTION PLANNING
Protect Your Chinese Brand Name Before Launch
Plan protection for your English and Chinese brand names, choose goods and subclasses, and prepare a focused China trademark search request.
Explore →FILING GUIDEChina Trademark Filing Guide for Foreign Applicants
Prepare a China trademark matter: choose name versions, goods, applicant details, filing routes and instructions for an English-language quotation.
Explore →CHOOSING SUPPORTChina Trademark Agent vs Attorney: Who Does What?
Understand naming advice, classification review, agency filing work and contentious legal representation before appointing support in China.
Explore →Chinese naming & trademark planning FAQ
Does the name generator check trademark availability?
No. It generates creative Chinese names and explanations. It does not query registered or pending marks or certify registrability. Shortlist candidates for a professional search before adoption.
Should I protect both my English and Chinese names?
Review the versions you actually intend to use. A Chinese name and an English wordmark are separate naming and protection questions. Ask for a filing plan based on those marks and your goods.
What are China trademark similar groups?
They are local groupings within the Nice classification framework. The catalogue exposes their four-digit codes alongside individual goods and services. A group code is not, by itself, a similarity verdict.
How does the budget tool work?
It counts selected items separately within each class and applies the published package of USD 199 per mark per class for up to ten items, plus USD 10 per additional item. Separate proceedings are excluded.
Can I use the tool before knowing my class numbers?
Yes. Start with the products in plain English. Search the bilingual catalogue and send your goods or product description for classification review.
How do I ask for a professional review?
Select your preferred names, then email the shortlist or prepare an enquiry on the contact page. You can use the separate online enquiry form if you do not use an email application.
A thoughtful name deserves
a professional review.
Discuss your shortlist with us ↗Human expertise for searching, strategy, and filing.